Privacy Policy

Last updated: September 2026
Ref: SC-PP-X034

Emollient Fire Awareness takes your privacy seriously. This privacy policy explains what information may be collected when you visit emollientfiresafety.com , how that information is used, and who it may be shared with.
Our website is primarily an information and awareness resource. We do not offer user accounts or require visitors to log in.

Information we collect
When you visit our website, some technical information may be collected automatically as part of the normal operation of the site. This may include:

• Your IP address

• Browser and device type

• General location information, such as country or region

• Pages visited

• Time spent on the website

• How you arrived at the website

• Basic information about how visitors interact with the site

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This information is mainly used to understand how the website is being used, maintain its security and improve the information and resources we provide.

We do not use the website to intentionally collect sensitive personal information.

If you contact us directly, for example using an email address provided on the website, we may receive the information you choose to provide to us, such as your name, email address and the contents of your message.

Cookies
Our website uses cookies and similar technologies.
Cookies are small files placed on your device which help websites operate correctly and can provide information about how a website is being used.

Some cookies are required for the website to work correctly or securely. Other cookies may be used for purposes such as measuring website usage and remembering visitor preferences.
Where required, you will be given the option to accept or reject non-essential cookies through our website's cookie controls.
You can also control or remove cookies through your web browser settings.

Website hosting and services
Our website is built and hosted using Wix. Wix may process limited technical information about visitors as part of providing the website, hosting and related services.
We also use Cloudflare to help protect the website, improve its performance and manage traffic. Cloudflare may process technical information such as IP addresses and connection information in order to provide security, performance and traffic management services.
These organisations process information in accordance with their own privacy policies and applicable data protection requirements.

Website statistics and metrics
We may review general website statistics to understand how people use Emollient Fire Awareness.
This may include information such as:

• Number of visitors

• Page views

• Popular pages or resources

• General visitor location

• Traffic sources

• Device and browser information

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We may share aggregated website metrics and statistics with our partners to demonstrate the reach and use of the website and to help us understand how the project is performing.
Where possible, information shared for these purposes will be statistical or aggregated and will not be used by us to directly identify individual visitors.
We do not sell personal information to third parties.

Why we use this information
Information collected through the website may be used to:

• Operate and maintain the website

• Keep the website secure

• Understand how visitors use the site

• Identify technical problems

• Improve the website and its content

• Measure the reach and effectiveness of our awareness work

• Provide relevant statistics and metrics to project partners

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Depending on the type of information involved, we may process information because it is necessary for the legitimate operation and security of the website, or because you have provided consent, for example for certain optional cookies.

Sharing information
We do not routinely share personal information with other organisations.
Information may be processed by organisations that provide services required to operate the website, including:

• Wix, which provides our website platform and hosting services

• Cloudflare, which provides website security, performance and traffic management services

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Aggregated or statistical website metrics may also be shared with organisations that we work with or partner with in connection with the Emollient Fire Awareness project.
Contractors may be given access to website data if required for their employed purpose. 
We may also disclose information where we are legally required to do so.

How long information is kept
We only keep information for as long as it is reasonably required for the purpose for which it was collected.
Technical information, website logs and analytics information may be retained for different periods depending on the systems operated by Wix and Cloudflare.
Information you provide directly to us will only be retained for as long as it is needed to deal with your enquiry or for another legitimate purpose.

Your data protection rights
Under UK data protection law, you may have rights over your personal information. Depending on the circumstances, these can include the right to:

• Ask what personal information is held about you

• Request a copy of your personal information

• Ask for inaccurate information to be corrected

• Ask for information to be deleted in certain circumstances

• Object to certain uses of your information

• Ask for the use of your information to be restricted

• Withdraw consent where information is being processed on the basis of consent

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If you would like to exercise any of these rights, please contact us using the contact details provided on the website.
You also have the right to raise concerns with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Links to other websites
Our website may contain links to external websites, organisations, research papers or other resources.
Once you follow a link to another website, that website will operate under its own privacy practices. We are not responsible for the privacy practices or content of external websites.

Changes to this policy
We may update this privacy policy from time to time, for example if the services used by the website change or if legal requirements are updated.
The latest version will always be published on this page, together with the date it was last updated.

Contact
If you have any questions about this privacy policy or how information is handled through the website, please contact us using the contact details provided on emollientfiresafety.com .